In the realm of search marketing, many have turned to organic Search Engine Optimization due to its lasting results and greater ROI. One key to successful SEO is content development.
While 2009 has only just begun, our economy is well into a recession. This leaves some marketers facing the new year with a slimmed-down budget. In the realm of search engine marketing, many have turned to organic Search Engine Optimization (SEO) due to its lasting results and greater ROI. One key to successful SEO is content development.
For the sake of simplicity, your rank in Google is primarily based on three factors. One, a complicated ever-changing algorithm. Two, the amount of inbound and outbound links your site has. Three, the relevancy and freshness of your content.
The mystery of the google algorithm will never be uncovered (or if it does, be assured they will change it), so your focus should be on the remaining factors. Link-building is often best left to the experts (to ensure it’s being done both ethically and effectively), so consider partnering with a company that specializes in organic SEO. An added benefit of this relationship is they will help you optimize your website from the inside out. Even a small change in code could significantly improve how your site communicates with the search engines. In addition to pinpointing the key words you should target, they can also identify (and then track) key measurement statistics.
This leaves the third and most important factor, developing the content of your website. This is an area where you can really take the reigns, and with a little time and effort, make a big difference in your search engine ranking. When developing content on your website, consider both relevancy and freshness.
Relevancy. First things first, optimize your current content for keywords. Don’t force it, but where it is appropriate, incorporate them. Then, if you don’t have it already, Product Information, About Us, or F.A.Q. pages are easy to create and are a positive addition to your site. Next, what information would be interesting to your customer? Any content on your website should be related to your product or service in some way, but be creative. For example, if you sell Christmas trees, you could provide content on The History of Christmas Trees, How to Decorate a Tree, or Famous Christmas Trees. The goal is to be a trusted source that provides both education and entertainment to your visitors. Not only does this contribute to your natural SEO efforts, it provides value to your customers. You should build a solid content base, then continue to add on—which brings us to the next factor.
Freshness. Google and other search engines will frequently scan your website for new information—if your site is static, you are being ignored. Think of your website as a work in progress, a database of information that is continually being added to. For example, you could write a few articles in a series, and post one each month. Or, create a News page that is updated frequently with company or industry news.
Sunday, May 31, 2009
The Key To Successful SEO Is Content Development
By: ganeshi lal
Google AdSense Is Not Dead, It's Actually Still Alive and Kicking
By: Kurt Howard
A report came out recently claiming that AdSense is dead! I found this hard to believe since my personal AdSense business is actually gaining ground each month and making me more and more money.
A report came out recently claiming that AdSense is dead! I found this hard to believe since my personal AdSense business is actually gaining ground each month and making me more and more money.
After reading this report I figured out what it is all about and found several discrepancies in the authors reasoning. The report claims that the author's own AdSense income has been falling sharply in recent months. However, if you read the report closely you will notice several flaws in the author's thinking.
The first major flaw is that the author was building AdSense sites with auto generation software. Well, 'the reason for his decline in AdSense earnings! Anyone who builds AdSense sites knows that Google is on a mission to rid the internet of spam and junk sites that add no value to the internet. They are de indexing auto generation sites at a feverish pave. Auto generated sites simply do not work anymore (when was the last time you heard of someone using Traffic Equalizer?).
Many people have brought this point up and the author's response was that the quality of your site only affects the traffic you receive and not the amount of money you receive per click from AdSense. This is a valid statement; however, it is only a half truth. Junk sites won't affect you click value but they will affect your click through rate. When a visitor lands on an auto generated site the first thing they do is hit the button on their web browser. Therefore, junk sites are losing traffic and have low click through rates, a recipe for disaster when it comes to making money with Google AdSense and a quick way to have your AdSense earnings tumble!
Let's 'say you receive 5000 visitors a month and you are earning $1.00 per click from AdSense. If you build quality sites and your click through rate is 10% you will receive 500 clicks and earn around $500. Now, let's imagine that you build junk sites and you still receive the same 5000 visitors but now your click through rate drops to 2%. You will receive only 100 clicks and make $100. Your income just dropped $400, which is most likely what happened to the author of this report.
The author of this report was technically right that AdSense is dead if you are building junk sites. If you want to build a solid AdSense business that makes you money month after month, you need to create quality websites with unique content. Don't rely on making spam sites that do nothing for your visitor and will get indexed by Google. Build your business on solid ground and not quick sand.
Friday, May 22, 2009
Internet Marketing: Respond First To The Genuine
By: Hansram
Prosperity marketing can leave response a bit flat in a weak economy. What is prosperity marketing? It is marketing that focuses on filling the personal longing for something new and exciting.
This approach works when consumers have extra cash and few inhibitions to purchase the things that please them. It is a very materialistic based marketing and in good times it works well. In bad times, well let's say it just makes people feel badly. It can also cause them to focus within and, in many cases, seek to prioritize their life. They may not envision your product in that reevaluated life.But where exactly does that leave the online marketer? It can leave business owners floundering for an approach that seeks to retain existing customers and welcome new ones to the list of paying clients. Not and easy task, but it might be doable.
Instead of catering to the consumer's basic desires the new approach might be to reimage the product to demonstrate value, quality and genuine need. If the consumer can view your product or service as a genuine need they may be more likely to consider its continued use.
This doesn't mean you fabricate uses for the product it simply means you back away from highlighting the indulgent nature of the product and fix your spotlight on its actual use.
Tesla makes a beautiful electric car. It has a high dollar value attached to it and in the beginning it seemed to be marketed toward those with money to spare on a "Green" toy they could enjoy without guilt.
Electronic vehicles are considered a viable option in an economy that saw huge spikes in oil prices and subsequent price jumps at the pump. While gas prices eventually moderated the idea of low-cost electricity to run a vehicle surged to the forefront of the thinking of many.
Suddenly it wasn't as important to focus so much on style and amenities. Consumers were simply looking for a cost effective alternative to fossil fuel based vehicles.
What was generally thought of as a really cool vehicle that just happened to be electric has turned into an electric vehicle that has the added benefit of being cool.
You may think the difference as subtle, but for marketing purposes they are essential. You focus first on the benefit and quality and then focus on the features that appeal to personal desire.
Focus on the practical. You don't have to eliminate mentioning the 'cool' factor of your product, but you want to do that after the consumer is convinced the quality is compatible with the need.
The average consumer still has personal desires, but Internet marketing needs to respond first to genuine need because that will be the motivation that results in the potential transfer of funds. Think about your marketing strategy with the following in mind. You may be appealing to individuals who are wondering if they are going to be able to stay in their home, keep their job or get a loan.
When you develop your marketing with an understanding and empathy for the consumer it becomes easier to know what information is most important to those considering parting with some cash.
Thursday, May 21, 2009
Promoting RSS Feeds
Submitting RSS feeds to RSS directories can be a real pain for webmasters or business owners who use RSS feeds to make regular product announcements or promotional offers. When RSS technology first appeared on the internet in the late 90s, the usage is pretty limited. As time passes, RSS feeds have gained much momentum as content syndication becomes a widely accepted means to update web content. Let’s explore the use of RSS feeds and why you should be using RSS submission software to submit RSS feeds.
Explain RSS
While you have finally figured RSS out, some of your visitors may not have. The concept while brilliant, can be a bit confusing for the beginner. The concept of RSS feeds might be completely new to some of your website visitors. Hence it is generally good practice to walk website visitors through the steps of locating, subscribing and reading an RSS feed. It is generally a good practice to include a page on your website that contains a general explanation on RSS and details how website visitors can subscribe to an RSS feed.
With so many blogs being created every day, it's a mystery to many bloggers how to make their blog stand out. There are many types of blogs or purposes for blogs and a certain number of tactics are applicable to just about all of them.
Setting up your blog doesn't need to be complicated. If you use sites like Blogger, WordPress or Typepad, just to name a few, it will be simple even for the beginner. These sites also are free. You can set up your blog on your own server if you have your own hosting space and domain name. The advantages of doing this is that you have more control of how it is done.
Basic concept of Ken Evoy's "Site Build It" is build content rich authority website. The freshness of the content will bring traffic to your website and traffic will bring money for you. This method is called CTPM i.e. content brings traffic, traffic means people and partner, people and partners brings dollar for you. There is no black hat or short cut way of building a profitable business. You will learn how to make a proper site structure and snatch traffic from Google with out using costly pay per click advertisement.
Those who have extra time 2 to 4 hours a week can easily earn money through Google AdSense only having a blog or website. We all have some interests in our life such as keeping pet, Traveling, watching movies and sports (tennis, cricket, football, more..), gardening and many more. We can easily write blogs or websites on these interests using our practical knowledge and thoughts. For each thoughts we may white each post on blog. Then apply for Google AdSense. After reviewing your contents and website or blog quality Google will approve your site for ads. You must post 2-3 posts each week to increase the blog weight.
I hope that anyone may earn money through Google AdSense using these methods.
Explain RSS
While you have finally figured RSS out, some of your visitors may not have. The concept while brilliant, can be a bit confusing for the beginner. The concept of RSS feeds might be completely new to some of your website visitors. Hence it is generally good practice to walk website visitors through the steps of locating, subscribing and reading an RSS feed. It is generally a good practice to include a page on your website that contains a general explanation on RSS and details how website visitors can subscribe to an RSS feed.
With so many blogs being created every day, it's a mystery to many bloggers how to make their blog stand out. There are many types of blogs or purposes for blogs and a certain number of tactics are applicable to just about all of them.
Setting up your blog doesn't need to be complicated. If you use sites like Blogger, WordPress or Typepad, just to name a few, it will be simple even for the beginner. These sites also are free. You can set up your blog on your own server if you have your own hosting space and domain name. The advantages of doing this is that you have more control of how it is done.
Basic concept of Ken Evoy's "Site Build It" is build content rich authority website. The freshness of the content will bring traffic to your website and traffic will bring money for you. This method is called CTPM i.e. content brings traffic, traffic means people and partner, people and partners brings dollar for you. There is no black hat or short cut way of building a profitable business. You will learn how to make a proper site structure and snatch traffic from Google with out using costly pay per click advertisement.
Those who have extra time 2 to 4 hours a week can easily earn money through Google AdSense only having a blog or website. We all have some interests in our life such as keeping pet, Traveling, watching movies and sports (tennis, cricket, football, more..), gardening and many more. We can easily write blogs or websites on these interests using our practical knowledge and thoughts. For each thoughts we may white each post on blog. Then apply for Google AdSense. After reviewing your contents and website or blog quality Google will approve your site for ads. You must post 2-3 posts each week to increase the blog weight.
I hope that anyone may earn money through Google AdSense using these methods.
Monday, May 18, 2009
Promoting Your Business On Manual Traffic Exchanges
There are different levels of quality on website traffic, but there really is not such a thing as bad traffic. If you get enough visitors to a website you can make money in some way. This is true also for manual traffic exchanges. If you could get your site to show up once every second of the day it would be possible to earn a full time income even on traffic exchange sites.
Traffic exchanges are a very easy way to gain website visitors, and the reason for this is because it really does not require a lot of thought on a daily basis. The only thing you need to put in some thought into is how to set up your splash page, capture pages, autoresponders, and ads within the site itself. As soon as your campaign is in place, you can pretty much run on auto pilot. You can either earn credits yourself by surfing other member's pages or you can buy credits and not have to surf at all.
When using traffic exchanges to get visitors, there are a few things that have been proven to work best. The most important thing you should do is to use a splash page or landing page. Put the emphasis on collecting names and email addresses, and build a mailing list for future follow ups. After a while when your list gets larger, you can make alot of money by promoting to it.
Another thing is to build a downline on the traffic exchange and earn credits when your referrals surf. Eventually you will have a self sustaining system in place from your downline, allowing you to gain free traffic with no work. Recruiting new members is not that hard because almost everyone needs more traffic. The best place to find new referrals is on other traffic exchange sites. Everyone is looking for more ways to promote their business and by promoting your referral url on other traffic exchanges you will find new members who already know how to use them.
These tips will help you use traffic exchanges more effectively and get better results without much effort. Once everything is set up, anyone can get a lot of free traffic with a bit of hard work and tenacity.
Traffic exchanges are a very easy way to gain website visitors, and the reason for this is because it really does not require a lot of thought on a daily basis. The only thing you need to put in some thought into is how to set up your splash page, capture pages, autoresponders, and ads within the site itself. As soon as your campaign is in place, you can pretty much run on auto pilot. You can either earn credits yourself by surfing other member's pages or you can buy credits and not have to surf at all.
When using traffic exchanges to get visitors, there are a few things that have been proven to work best. The most important thing you should do is to use a splash page or landing page. Put the emphasis on collecting names and email addresses, and build a mailing list for future follow ups. After a while when your list gets larger, you can make alot of money by promoting to it.
Another thing is to build a downline on the traffic exchange and earn credits when your referrals surf. Eventually you will have a self sustaining system in place from your downline, allowing you to gain free traffic with no work. Recruiting new members is not that hard because almost everyone needs more traffic. The best place to find new referrals is on other traffic exchange sites. Everyone is looking for more ways to promote their business and by promoting your referral url on other traffic exchanges you will find new members who already know how to use them.
These tips will help you use traffic exchanges more effectively and get better results without much effort. Once everything is set up, anyone can get a lot of free traffic with a bit of hard work and tenacity.
Cheap Ways To Generate More Traffic
No Matter if you're Network Marketing or Direct Sales, receiving a ton of free traffic would be a dream. Getting free traffic to your online business means any Money you make is pure profit. This is why many online marketers use any free source of traffic they can find. There is one obvious reason for this - it saves Money and will make your business more profitable.
One good examples of a free traffic source is to write articles for ezines and directories. This is a great way to get brand recognition for your products and visitors to your web site. Many of the free sources may not bring very targeted traffic, like safelists where thousands of people send all kinds of ads to each other. Others, such as traffic exchanges, will take up a lot of your time. It can still be a good idea to use them, after all - it is free. Use free traffic as one of many strategies to get visitors.
Here are some ways to get more visitors to your web site on a small budget:
1. Start blogging about your business. Create a blog and post unique and useful information that will make users come back for more. If your content is good, people will recommend your blog to others and you will gain even more visitors.
2. Post on forums. Marketing your business site on forums is easy. Spend some time every week posting on forums in your niche and place a link to your site in the signature.
3. Write articles. Submitting articles to directories is free and will bring you targeted traffic. The one way links from article directories is also very good from a search engine optimization perspective.
4. Exchange links with similar sites. Search using keywords related to your niche to find other sites to trade links with. Contact them and ask if they want to exchange links. Good links from related sites will also help improve your rank in search engines.
5. Use pay per click advertisements. If you do not want to spend a lot of money in the beginning, you can set a low daily budget and test your campaigns first. Increase your budget when you have found a profitable campaign.
6. Create advertisement videos and post on video sharing sites like Youtube. These high traffic video sites are a great way to get your products seen by a lot of people.
7. Submitting press releases is another free source of traffic. This is also a good method for branding purposes.
One good examples of a free traffic source is to write articles for ezines and directories. This is a great way to get brand recognition for your products and visitors to your web site. Many of the free sources may not bring very targeted traffic, like safelists where thousands of people send all kinds of ads to each other. Others, such as traffic exchanges, will take up a lot of your time. It can still be a good idea to use them, after all - it is free. Use free traffic as one of many strategies to get visitors.
Here are some ways to get more visitors to your web site on a small budget:
1. Start blogging about your business. Create a blog and post unique and useful information that will make users come back for more. If your content is good, people will recommend your blog to others and you will gain even more visitors.
2. Post on forums. Marketing your business site on forums is easy. Spend some time every week posting on forums in your niche and place a link to your site in the signature.
3. Write articles. Submitting articles to directories is free and will bring you targeted traffic. The one way links from article directories is also very good from a search engine optimization perspective.
4. Exchange links with similar sites. Search using keywords related to your niche to find other sites to trade links with. Contact them and ask if they want to exchange links. Good links from related sites will also help improve your rank in search engines.
5. Use pay per click advertisements. If you do not want to spend a lot of money in the beginning, you can set a low daily budget and test your campaigns first. Increase your budget when you have found a profitable campaign.
6. Create advertisement videos and post on video sharing sites like Youtube. These high traffic video sites are a great way to get your products seen by a lot of people.
7. Submitting press releases is another free source of traffic. This is also a good method for branding purposes.
Friday, May 15, 2009
How You Can Start Your Home Internet Business
Most affiliate marketing tips will point you in the direction of a few 'lucrative' merchants, encourage you to create a website, post a a selection of ads and wait for the money to roll in.
Easy! In theory yes, and to be sure, affiliate marketing is one of the most straightforward ways of dipping a toe into the world of ecommerce. You can have a website up, full of nicely produced ads in no time, crikey you can even make and host websites for free these days.
Let's be clear about this - and this is the biggest affiliate marketing tip anybody will ever give you - you will not make instant riches just by creating a website and filling it with hundreds of affiliate links. It's just not that simple.
Want to know how to do it properly? Read on ...
4 essential affiliate marketing tips for long term business success
If you want 'get rich quick' you need to look at another website now.
Plan, research, work hard and build your e-business on sound foundations ... unless you've come up with the next eBay or Facebook, that's how regular people make an income from the internet.
Take a look at these 3 'newbies' affiliate marketing tips to get you started:
* Build a website that reflects the way web users actually surf. Online, people are looking for solutions and information. When I couldn't find a new coal bucket in the shops, I headed for Google and entered the search term 'coal bucket'. The company that got the business specialized in selling coal buckets and related tools for coal fires. Perfect, they got the sale! Make your website about a specific topic ... if that website had been trying to sell me food blenders and toasters I'd have lost interest pretty quickly. Find a niche, then work it ... hard.
* Don't have a scattergun approach to affiliate schemes. $25 per mobile phone sale, $50 if I sell a holiday, $20 if I sell an insurance policy ... brilliant, I'll have the lot! The money will soon come rolling in ... won't it? No it won't, you haven't planned right. Research a profitable niche, then research related affiliate programs which complement your website content. First, attract people to your site content ... once they've arrived, entice them with related products. If you'll excuse the example, I won't buy a food blender from you if I came for a coal bucket!
* Don't make yourself reliant on just one source of affiliate income. Has anybody mentioned the credit crunch to you recently? Unless you haven't noticed, many major retailers are going out of business at the moment. What if your entire affiliate business comes from one of those retailers? If they go out of business, you're in trouble! Once you've planned your online niche, research a range of related monetization options ... never become dependent on just one source of income.
5 practical affiliate marketing tips for when you've built your website
These are 'nuts and bolts' tips, for when you have researched your niche, sourced your related affiliate schemes and monetization options and gathered a great bunch of high demand/low supply/high profit keywords around which to base your online business.
* Build a site that looks and feels good ... don't stuff it with flashing adverts. Pay attention to design and layout tips.
* Create lots of great niche-related content, generate web traffic, then convert those website users into sales.
* Advertise and build your web traffic. Advertising doesn't have to mean spending money ... but you do need to promote your business at every opportunity.
* Read the wealth of information that is available reviewing affiliate schemes and assessing their worth. Alan Gardyne is widely accepted to be an expert in this field, start now by bookmarking his website there is a lot of really useful information here and it's all free.
* Sell stuff you love! It's much easier to sell products that you've used, experienced, tested or reviewed. Rather than splashing a huge, flashing banner across you web page, write a properly keyworded, niche-related review instead. The passion and product knowledge will be far more compelling than an empty sales pitch.
Are you ready to get started? Don't get stuck in just yet, as it's worth taking the time to read widely before making a start and signing up to the hundreds of programs that are available.
Easy! In theory yes, and to be sure, affiliate marketing is one of the most straightforward ways of dipping a toe into the world of ecommerce. You can have a website up, full of nicely produced ads in no time, crikey you can even make and host websites for free these days.
Let's be clear about this - and this is the biggest affiliate marketing tip anybody will ever give you - you will not make instant riches just by creating a website and filling it with hundreds of affiliate links. It's just not that simple.
Want to know how to do it properly? Read on ...
4 essential affiliate marketing tips for long term business success
If you want 'get rich quick' you need to look at another website now.
Plan, research, work hard and build your e-business on sound foundations ... unless you've come up with the next eBay or Facebook, that's how regular people make an income from the internet.
Take a look at these 3 'newbies' affiliate marketing tips to get you started:
* Build a website that reflects the way web users actually surf. Online, people are looking for solutions and information. When I couldn't find a new coal bucket in the shops, I headed for Google and entered the search term 'coal bucket'. The company that got the business specialized in selling coal buckets and related tools for coal fires. Perfect, they got the sale! Make your website about a specific topic ... if that website had been trying to sell me food blenders and toasters I'd have lost interest pretty quickly. Find a niche, then work it ... hard.
* Don't have a scattergun approach to affiliate schemes. $25 per mobile phone sale, $50 if I sell a holiday, $20 if I sell an insurance policy ... brilliant, I'll have the lot! The money will soon come rolling in ... won't it? No it won't, you haven't planned right. Research a profitable niche, then research related affiliate programs which complement your website content. First, attract people to your site content ... once they've arrived, entice them with related products. If you'll excuse the example, I won't buy a food blender from you if I came for a coal bucket!
* Don't make yourself reliant on just one source of affiliate income. Has anybody mentioned the credit crunch to you recently? Unless you haven't noticed, many major retailers are going out of business at the moment. What if your entire affiliate business comes from one of those retailers? If they go out of business, you're in trouble! Once you've planned your online niche, research a range of related monetization options ... never become dependent on just one source of income.
5 practical affiliate marketing tips for when you've built your website
These are 'nuts and bolts' tips, for when you have researched your niche, sourced your related affiliate schemes and monetization options and gathered a great bunch of high demand/low supply/high profit keywords around which to base your online business.
* Build a site that looks and feels good ... don't stuff it with flashing adverts. Pay attention to design and layout tips.
* Create lots of great niche-related content, generate web traffic, then convert those website users into sales.
* Advertise and build your web traffic. Advertising doesn't have to mean spending money ... but you do need to promote your business at every opportunity.
* Read the wealth of information that is available reviewing affiliate schemes and assessing their worth. Alan Gardyne is widely accepted to be an expert in this field, start now by bookmarking his website there is a lot of really useful information here and it's all free.
* Sell stuff you love! It's much easier to sell products that you've used, experienced, tested or reviewed. Rather than splashing a huge, flashing banner across you web page, write a properly keyworded, niche-related review instead. The passion and product knowledge will be far more compelling than an empty sales pitch.
Are you ready to get started? Don't get stuck in just yet, as it's worth taking the time to read widely before making a start and signing up to the hundreds of programs that are available.
Monday, May 11, 2009
The Best Way to Start an Internet Business ~ "Google Me" Teyana Taylor
brought to you by: AHMTRAVEL.COMAnyone can start an internet home business today. It is easy and you don't need to invest a lot of money to start earning money from an online business. There are many different ways to start your own home business on the internet and there are many business opportunities to choose from.
The best way to start an internet business is adding multiple streams of income to your business. You do not start a business just for the sake of starting a business. This is where your new income is coming from and you may want to leverage it in time and increase it, and there are two ways to do it. The first way to add different streams of income is to choose a business opportunity with multiple streams of income. One opportunity, only one program to join, and then you get access to different products in any niche that you choose to work with.
These opportunities are usually based on affiliate programs, and there are some affiliate programs that have a variety of products and services for you, their affiliate to promote and sell on the internet. These affiliate programs also have a way to leverage your internet home business by referring more affiliates to the program.
There is only one disadvantage to this system and it is that you put all your eggs in one basket. This is not very recommended and there is a tiny risk here, if something will go wrong you may lose your only stream of income, since you are getting paid once from only one source.
The second way to leverage your internet home business with multiple streams is to find more than one program, two, three or even more business opportunities, join each of them and combine all of them in your blog or your website.
This way may help you generate more money from more products, more services and have more control on your income. This way, if some programs stop working for you or get off the market, you still have the rest of the opportunities to keep your business going until you find another new program to replace the one you lost.
Both the first and second ways are good and both can work for you, it does not matter which one you choose; you can start an internet home business and earn money. You can always start with the business opportunity that already has some streams of income in it and then if you wish to add more streams to your business you can always search and add more.
If you do not have the knowledge and you are only starting your new home business the best way to start is with one program with multiple streams of income. Since you are in your early stages, you have nothing to lose and one program is enough way you are just starting and still learning how to make your business grow. After you learn and overcome the first steps of internet marketing this is the time for you to add more streams to your home business, this time you are smarter and you already know exactly what to look for and you now know better what you want.
You will see, in time that getting paid from different affiliate programs or business opportunities is better than getting paid once from one program. The simple action of adding more streams of income will leverage your internet home business and help grow and earn more money each day, week and month.
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List Building for your Business on a Budget
Let me ask you a question. Are you trying to build a list for your Network Marketing or Direct Sales business without a budget? This is a very important question because if you are like me when I was starting out I did not have much money to get going. If you are still trying to building a list then I am going to go through some free methods that you can use.
You only make serious money by having repeat customers that give you repeat sales. You can sell to them over and over again. Driving traffic is a lot of effort. So you meed to maximize your efforts so that you can market over and over again to your list instead of praying that your sales page will convert a visitor into a sale.
Write articles and submit them to the major article directories. This is viral in nature and will help you to get links in to your web site and improve your link popularity consequently also improving your search engine rankings. Just make sure that you create a name squeeze page and send all traffic to it.
Start a blog. Use free blogging software like Blogger and Wordpress to get your blog going. This is a lot easier than updating and designing your own website as the software does nearly everything for you. You can can also include your blog posts in social media sites like Digg for more exposure. Initially you can get traffic to your blogs by submitting to blog networks.
Find forums related to your niche market and post frequently. Answer other people's questions and build your credibility up. Just be careful not to blatantly advertise as this will damage your credibility.
Use classified advert sites to post your advertisements. Sites like Craigslist are extremely popular and will help you to get traffic fast. Google especially loves an authority site like Craigslist so you need to focus on low competition keywords and piggyback on the good page rank to get good rankings for your adverts.
Using these free strategies, you can easily build your list by 150 to 300 subscribers a month.
You only make serious money by having repeat customers that give you repeat sales. You can sell to them over and over again. Driving traffic is a lot of effort. So you meed to maximize your efforts so that you can market over and over again to your list instead of praying that your sales page will convert a visitor into a sale.
Write articles and submit them to the major article directories. This is viral in nature and will help you to get links in to your web site and improve your link popularity consequently also improving your search engine rankings. Just make sure that you create a name squeeze page and send all traffic to it.
Start a blog. Use free blogging software like Blogger and Wordpress to get your blog going. This is a lot easier than updating and designing your own website as the software does nearly everything for you. You can can also include your blog posts in social media sites like Digg for more exposure. Initially you can get traffic to your blogs by submitting to blog networks.
Find forums related to your niche market and post frequently. Answer other people's questions and build your credibility up. Just be careful not to blatantly advertise as this will damage your credibility.
Use classified advert sites to post your advertisements. Sites like Craigslist are extremely popular and will help you to get traffic fast. Google especially loves an authority site like Craigslist so you need to focus on low competition keywords and piggyback on the good page rank to get good rankings for your adverts.
Using these free strategies, you can easily build your list by 150 to 300 subscribers a month.
Tuesday, May 5, 2009
How to Effectively Use Social Media for Business ~ "Opportunities, Let's make lot's of money" Pet Shop Boys
brought to you by: AHMTRAVEL.COMBy Wendy Moore
The use of social networking sites to connect people has become so widespread today. But other than those who just want to communicate with friends, old and new, social media is also currently being taken advantage by business oriented people as a way to reach their target clients and improve their businesses.
People involved in small business have found a powerful marketing tool in these social networking sites.
Among the top social media used by business people today are Facebook, Twitter, LinkedIn and YouTube. By using these sites, you are able to expose your business to more people, at both a local and international level.
Facebook has become highly popular in recent years attracting millions of users from across the globe. This popularity has, in fact, led the site’s management to offer marketing platforms that encourage people to share their business endeavors and build communities as well.
To use Facebook to your advantage, make sure to create an interesting personal profile page. Include photos and business information that will attract visitors and encourage them to read through your profile.
Update your information regularly so that existing and potential clients know what you’re up to. Discuss recent happenings regarding your business and interact with readers who post comments on your page.
Be friendly at all times and don’t forget to create a “fans” page and invite clients to join.
In just a few years, Twitter has attracted a steady following that is increasing rapidly as the “buzz” around Twitter spreads. This is the power of social networking sites – they are viral.
One advantage of Twitter over the others is that it lifts the lid on the activities and conversations of other people. What we are seeing today is news being reported on Twitter before the media even has a chance to tell us.
For business people who want to maximize the vast communication potential of this social networking site, it is best to be consistent when tweeting (telling people what you are doing).
This means not only providing information to your followers about what you are up to with your business, but also adding value. You need to share tools, tips and strategies and make your updates interesting and engaging.
LinkedIn is an ideal site for entrepreneurs because it gives you the opportunity to grow your business using less of your own money. How? LinkedIn is used by many professionals to search for potential employees and also as a means to expand their business contacts.
Providing a detailed profile (business information and photos) is the best way to expand your network of contacts through LinkedIn.
You can include a link to your website or blog for those people looking to access more information about you and your business.
Interaction is key and you can do this by answering questions that provide valuable and interesting information.
YouTube
YouTube is a phenomenal success in terms of video sharing on the internet. This social networking site has become the Number 2 search engine, behind Google.
If you have not tried live video streaming as a marketing tool for your business yet, it is time to jump in front of the camera. Videos are very powerful tools in drawing online traffic.
Create a short but clear video featuring yourself talking about your business and how you started out. Tell them about your journey, provide them with success stories and share your passion about your business.
Create several short videos (perhaps video seminars you conduct, presentations you make, or other business projects) and upload them on YouTube. Make sure that you post your videos in the category relevant to your business to draw the right target audience.
In using social media to market and improve your business, building trust with your audience is essential. You can only do this by being honest and providing consistently interesting, useful and valuable information. What matters most is that you share your experiences and knowledge. Doing so can influence people’s lives and encourage them to take action.
AHM Cruise Vacations provides detailed information on Cruise Vacations, Caribbean Cruise Vacations, Discount Cruise Vacations, Family Cruise Vacations and more. AHM Cruise Vacations is affiliated with AHM Travel International (http://www.ahmtravel.com).
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Monday, May 4, 2009
Don’t Quit Your Day Job To Start Something New
In 1999, while working as a brand manager for leading consumer package goods manufacturer, I decided to start a small media and marketing company called Brand Connections.
I kept my day job and started the company part time. And for two years, that’s just how I ran it. I waited until I had enough experience and enough revenue to quit and pursue my business full time.
Nine years later, my start-up has grown to become one of the largest companies in its space. Moreover, I’ve sold it twice for more than $225 million.
This story is not unique. For people who want to start their own successful companies, the part-time success has become an increasingly common business strategy. In fact, based on my own experience and that of other entrepreneurs, I’ve come to believe that starting part time carries major advantages.
A majority of the marketing and media executives I spoke to for this piece said they would one day like to own a successful business, yet they went on to say that “someday” is not today. Why not?
First, they cannot leave their employers because they depend upon their salaries. Second, leaving would mean forfeiting two types of equity: financial equity in the form of bonuses and options, and psychological equity in the form of the goodwill built up between employee and management. And third, they don’t believe they have a good enough business idea.
While these reasons are all reasonable, they pose a problem: The first two make it impossible to overcome the third. But you can eliminate the first two by realizing that you do not have to quit your day job. You can begin nurturing that “good enough” business idea now by starting to work on it part time.
The moment you accept that starting a business part time is a practical option, your eyes will open to opportunities unseen up to this point. You will start asking yourself, “What new things can I learn today?” “What service do I wish was available for my brand that I could use in a turnkey fashion?” “Who are some of the smartest people in my company and how can I deepen my relationships with them?” These questions will enable you to see real and present opportunities you have not previously noticed.
Why will your part-time business succeed when so many fail? Because you have taken advantage of the benefits of your day job.
I’m not advocating that you work on your new, small business on company time. I ran my business part time before 8 a.m., after 7 p.m. and on weekends. But the simple fact is that you enjoy a level of access that outsiders do not.
Every day, you function in an environment of information and ideas unavailable to outsiders. Your company is an umbilical cord to breakthrough ideas. You are being exposed to presentations, research, and suppliers. You are observing the way senior management thinks and how other brands and clients function. Access to this information gives a budding entrepreneur a significant advantage over others when it comes to developing a product or service that will fulfill an unmet market need.
And your work milieu lets you test ideas risk free. As ideas come to you, your colleagues serve as a built-in focus group. What would you think if someone approached you with this idea? What do you like? Don’t like? With your original ideas shaped by colleague feedback, you can now refine them.
Remember: Companies like mine are always looking for useful and exciting new marketing tools to invest in, and those ideas are coming from people like you.
That’s why the smartest pathway to small-business success in our industry is to keep your day job and start part time. It may mean working nights and weekends for a while. But ultimately you’ll find that your part-time business can be your key to full-time success.
The next generation of breakthrough companies will begin as part time small businesses created by brand marketers and the media and advertising professionals who service them
“I started my own company.”
…So said the former brand manager, advertising account executive and media planning director in unison when asked, “What’s new?” at their most recent high school reunion. Recognizing that at that very moment their industry was changing more than it had in the past 100 years combined, each individually had seized the opportunity and started a small business, part-time, without quitting their day job.
Most-proven way to achieve wealth
Speaking with one of the largest wealth management firms in the US, a company that manages more than $50 Billion dollars for only 1,700 clients (that’s an average of about $30MM per person), they will tell you that most of their clients generated their wealth only after starting their own small business. Remarkably, the vast majority of these entrepreneurs started their businesses part-time.
My goals weren’t that lofty
When I started my company part-time I was an assistant brand manager and my goals for my part time business certainly weren’t that lofty. For me, I was intrigued by the idea of:
1. generating some extra money
2. perhaps one day being able to quit my job
3. working with lots of different companies and brands
4. extricating myself from office politics
5. providing myself and my family with security…that today seems unavailable
at large corporations
But only 7 years later, I sold it twice for more than $225 million dollars
I certainly never thought that was a possibility when I started Brand Connections part-time. It was never part of the plan. But over those seven years, I noticed many differences between how I ran my company and how my well-established competitors ran theirs. It was as though our philosophies were fundamentally different. And it wasn’t that I was smarter than they were; they were all very capable. It wasn’t until I read a testimonial that one customer wrote about my company that I understood the difference. She said, “They get it. They understand my true needs, what it’s like to be in my shoes. They were once the client. They get it.” This was my major point of difference and it is yours as well.
Your major point of difference: The most successful entrepreneurs first incubate in a large company
By working for a large company, you benefit from critical advantages unavailable to outsiders, and this is why some of most successful entrepreneurs first incubate in large companies. Working inside a large company, you have the benefit of being the client; of intimately knowing what influences you, what really causes you to make the decisions you do. Further, you are the first one to see the unmet needs: Needs for new products, higher levels of service and a different way to position an existing offering.
Think about it. Who better to come up with the next breakthrough product? Who is going to develop a superior service model? Who can create a more effective sales process? The current vendors supplying a market are at a significant disadvantage. No matter how close they are, they are still viewed as suppliers and only have so much access. They are guessing what the client wants. You are the client. You are the one who has access to, and it is a major point of difference that you can and should use to your advantage.
While many small business’s fail, you will not. Why is now the optimal time for brand marketers and the agencies that serve them to start their own part-time business?
Marketing, the driver of all global business, will change more in the next 10 years than it has in the past 100. During this period of change, the country’s leading marketers will be expected to intelligently test new tools to better influence their target consumer, and will be rewarded for doing so. This will produce an unprecedented opportunity for new ideas to receive funding, which will result in new ventures started during this time frame enjoying a disproportionately high likelihood of success, as the market is primed for their entrance. Money is shifting around more now than ever before and the learning that you will amass as you venture down this path will be even more valuable to you…more than you know! As a matter of fact when I told my boss that I was quitting my day job only after operating my company part time for two years he said to me, ‘Good for you! I don’t know if you know it or not but the current VP of our division quit two years ago to pursue his own vent!
Sure. He found it wasn’t for him and reached out to me to see if he could get his job back and I told him, ‘Get your job back…I will make you a VP’. He told me that he not only gave him his job back but promoted him because he knew that the courage it took to leave and the lessons he learned would be invaluable to his company. And he has risen through the ranks faster than anyone because of it.
At the time, that was wonderful to hear. It made me even more confident. You should feel that confidence because it is true of every organization. Of course I never did take him up on his offer…and neither will you
The best marketers and agency executives will lead the way…but who are they?
Peter Drucker frequently stated that business has only two functions -- marketing and innovation; everything else is an expense. That is quite a statement when you think about it, but has been proven time and time again.
So if all business is marketing or innovation and the majority of innovation is driven by marketing, the question is: Who are the best marketers?
I believe they are the ones currently marketing and servicing national brands. Why? Well, first, national brands have a significant value in and of themselves. It is imperative for the stakeholders of those brands to find the most talented executives to optimize the brand’s value. Second, manufacturers of national brands invest a significant amount of capital year-to-year in order to market the brand.
Interestingly, this investment is by and large a sunk cost, meaning the $10 million you invest in marketing can return $1 million or $100 million; your return depends on where and how you choose to invest those funds. This is where acumen of the marketer and his or her agencies come into play. Manufacturers of national brands that have the most to gain or lose hire them to maximize the return on the marketing dollar and, therefore, they are among the most coveted of all business executives.
These leading marketers are among the best in the country and they are now poised to begin applying their skills to their own brand, their own creation, in order to fill the void in a changing market. You can see the shifts taking place as we speak. Spending on traditional marketing is declining. Alternative forms of marketing are growing in double digit increments. And more and more, the line between what is considered traditional is shifting daily. This type of paradigm shift rarely occurs in such an established industry and therefore brings with it an uncommon opportunity to redefine how and where marketers invest their dollars. And none are better positioned to do so than brand marketers and the media and advertising professionals who service them.
Speaking from personal experience and from interviewing hundreds of executives, the fact is that when we work for someone else, for a company, we pour 100% of the energy that we will dedicate to our profession into doing well and getting ahead in that company. A typical question that we repeatedly ask ourselves is, “How can I do well enough to be recognized, get ahead, protect my position and, over time, make more money?” That is the question that my colleagues and I asked ourselves again and again.
We should have been asking, ‘If I were developing a product or service that I would buy, what would that be?’
And, while the vast majority of marketing and media executives interviewed for this piece say they would one day like to own their own successful business, they go on to say that “someday” is not now. Three primary reasons were given as to why now would not be the optimal time.
1. I can’t leave my employer because I am dependent on the money I receive month to month.
2. If I leave, I forfeit all of the equity – both monetary, in the form of this year’s bonus or my options, and psychologically in the form of goodwill built up between me and management – that I have accumulated here. I am considered (as I was) a “high potential” candidate.
3. I don’t have a good-enough business idea.
While these reasons are all completely reasonable, they pose a major problem….and this is very important. The problem is that the first two reasons make it impossible to overcome the third. We need to eliminate the first two excuses by realizing that you don’t have to quit your day job…you can and should start part-time.
Don’t quit your day job…yet. Start part-time
I didn’t, and you don’t have to either. The idea of a leading marketing, advertising or media executive quitting his or her job and going to work out of a garage is a story that works well for books, movies and magazine articles. But that is not how it typically plays out. The more strategic route is to start part-time, while maintaining your day job. By following this model you achieve a number of things.
First, once you know starting your own business part time is an option, it opens up your eyes to opportunities you never saw before. Once you do this, you will be amazed how many opportunities present themselves while at work. In the 1800’s, Andrew Carnegie, Charles Schwab and others frequently wrote about the many opportunities that presented themselves once they visualized their success in their mind. Suddenly, you will be asking yourself, “What new things can I learn today?” “How could my existing suppliers service me better?” “What service do I wish was available for my brand that I could use in a turnkey fashion?” “Who are some of the smartest people in my company and how can I establish a relationship with them?” These questions will cause you to see opportunities that are in front of you but that you have not previously noticed.
Second, your current company is your umbilical chord to breakthrough ideas. It provides you with the daily stimulus you need to see opportunities. This is why quitting your day job is it not only unnecessary, it is not recommended! Once you begin generating your bank of ideas, you have a built-in focus group to test. I speak from experience – once you leave, don’t expect your calls to be returned same day, if at all. While you may have a group of coworkers you believe to be close friends you can count on for future assistance, I recommend you think again. Entrepreneurs I’ve spoken with who followed a similar path largely found that once they left the company, they did not receive support anywhere the level they anticipated. This makes sense for two reasons. First, former-colleagues are often envious of you and desire you to fail. This may sound harsh, but it is true. If you succeed, what does it say about them? Shouldn’t they be doing the same? Why are they not?
Third, you are now a supplier. As such, your former colleagues will only have so much time for you, much as you now only have so much time for suppliers in your current position. So don’t leave. Use your time there to test your ideas, build up alliances and educate yourself on the market. It is a critical advantage that you and only you have.
So what is the first step?
This is really the easiest part. The first step is accepting the fact that a vast majority of successful businesses studied begin part time. So there is no need to quit your day job yet. I didn’t and you don’t have to either.
Once you accept this as fact and then decide you want to own your own successful business, taking these steps will begin you down the path.
1. Develop three questions to ask yourself each morning as you are commuting to work in order to open your mind to the opportunities around you. There are countless questions you can ask, but here are a few examples of questions that I asked:
a. When I think about my schedule today, and who I am meeting with, what new can I learn?
b. If I were developing a product or service that I would buy, what would it look like?
c. Which suppliers do I enjoy working with most and if I were competing against them, what would I do differently?
2. Schedule a minimum of 3 hours of private time each week to research prospective ideas and suppliers that interest you. The simple act of scheduling this time, perhaps one hour during the week and 2 hours on the weekend, will help you make massive progress.
3. Seek outside experts. Companies such as Brand Connections create some of the best new marketing tools in the industry and are very active in helping entrepreneurs optimize their business plans to bring their ideas to life. One thing history proves is that success leaves clues.
Get around those who have done it already and your learning curve will be cut by 90%.
by: Brian Martin
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Friday, May 1, 2009
Dire Straits (live) "Money For Nothing" ~ 3 Small Business Ideas To Help You Get Started
brought to you by: AHMTRAVEL.COMThese are three small business ideas that you could do to make money from the comfort of your own home. They are all very easy to set up, and do not require any particular skill. However, they do require it be something that you are interested in and willing to work hard at.
If you are trying to set up a small business of your own you're probably workings on coming up with an idea for it. There are many different ways to make money from home today and in this clause we will take a look at three small byplay ideas.
1. One thing you can do is babysit peoples pets. There is a huge demand for someone to look after pets when people want to travel. These could be one day trips or even longer.
If you are willing to have pets in your home, people can bring them directly to you. An even amend idea is to go to the persons home and look after their pets for them.
You can go over and make sure that the pets are fed, play with them, and even take them for walks. There is money to be made in this type of a small business.
2. If you don't want to babysit pets babysitting their kids. Running a daycare center at your home offers tremendous potential for people that like kids.
This is something you will need to look into in terms of licensing and having your home properly set up to watch kids. The nice thing is you can babysit kids for several years before they actually start going to school full time.
3. Sell things on the Internet! As more reside become comfortable shopping online this presents an excellent small business organization chance for you. Information products are one thing to consider marketing because they are very easy to access and pull in money for.
Network Marketing gives you an opportunity to start your own business if you don't have a product to sell. You get paid to sell other peoples products and you can join an affiliate clientele for free.
Buying and selling products on eBay is another way to employ the Internet. If you live in an area where there are a lot of garage sales or flea markets, you can always be inquisitory for products to sell.
EBay is a great way to do it because there are literally millions of dollars transacted online using eBay every day. Did you know that eBay creates more millionaires than any other type of Internet business?
These are three small business ideas that you could do to make money from the comfort of your own home. They are all very easy to set up, and do not ask any particular skill. However, they do require it be something that you are interested in and amenable to work hard at.
AHM Cruise Vacations provides detailed information on Cruise Vacations, Caribbean Cruise Vacations, Discount Cruise Vacations, Family Cruise Vacations and more. AHM Cruise Vacations is affiliated with AHM Travel International (http://www.ahmtravel.com).
Arthur Williams, " Join our business, Today!" Select the Business Opportunity below that suits you. Leave your name and number and I will get back to you. No one else will see your information : "Start Your Own Online Business And Work From Home. Today !!! "
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~Arthur Williams