Wednesday, October 6, 2010

Need More Sign-ups? Direct Mail,Newsletter, Ezine Marketing ~ How to Write a Newsletter For Your Business

Cruising Through The Waters Of The Yangtze

The Yangtze River, which runs through almost the entire length of China, is one that is steeped in history and folklore and is also an integral part of the nation's culture. Translated into English, the name Yangtze literally means "Long River"; it is the third longest river in the world behind the Nile in Africa and the Amazon in South America.

A Yangtze River Cruise is an activity that has been popular among tourists for a very long time. Many travelers claim that a cruise along the Yangtze exposes one to a cross-section of Chinese culture. From the more agricultural areas of the north to the booming economies of the south, a cruise along this river truly does showcase China in multi-faceted lights.

A highlight of the cruise has to be the Three Gorges Dam that was built blocking the path of the river. It is one of the most ambitious hydro-electric projects in the world and the sheer size of the concrete dam is breathtaking in itself. The construction of the dam was so extensive that it has taken over three decades to complete.

Tourists on the Yangtze cruise must also be aware of the historical importance of the river in shaping the present day nation of China. Archeologists claim that human habitation along the river can be traced back to more than 27,000 years and it is famed as birthplace of Chinese civilization. Throughout the ages, the river has been the back bone of the economy in China, as it was the primary method of goods transport.

The city of Chengdu is an excellent base for tourists to begin a Yangtze River cruise. As the capital of Sichuan, it has a number of Chengdu hotels that offer great accommodation.

A Chengdu luxury hotel such as the Shangri-La Hotel, Chengdu, offers guests excellent access to the city's tourist attractions and entertainment venues.

Pushpitha Wijesinghe is an experienced independent freelance writer. He specializes in providing a wide variety of content and articles related to the travel hospitality industry.

See a list of Attractions, Tours and Activities, Outdoor Activities, Dining, Transportation, and Other Services for your next Vacation or Stay-"Cation"

Welcome back to our 7 part discussion on "Starting Your Internet Business for Free". For more information see my last blog posting. Our syllabus for this course is as follows:

  • Step #1: You have to find a niche market and a product to sell. (Example)
  • Step #2: You need to buy a domain name that relates to your product and a hosting account. (Example: AHMTRAVEL.COM)
  • Step #3: You need to create a website. (Example)
  • Step #4: You next need to be able to generate traffic to this website.(Follow Us On Twitter: MLM_TraVerus)
  • Step #5: You need to capture your prospects name and email address once your traffic starts to come in so that you can build a list. (Example)
  • Step #6: You will want to create a newsletter to use to follow-up with your prospect.
  • Step #7: Make sure that you respond quickly and follow-up to any questions that your prospects may have. This is also key to building rapport with your prospects.

brought to you by: AHMTRAVEL.COM
Step 6:

Newsletter Writing: The Marketing Material your Customers WILL Read!

When you provide a newsletter for your customers that provides information that they will enjoy and can actually use, they will stop throwing it away. If your newsletter is ALL ABOUT you, your business, and why they should shop with you...you might want to rethink your approach. If they're already customers, there's a good chance you have a "keeper".

Don't make the same mistake a lot of people do...

Don't keep telling your customers why they need to shop with you. They're already there! Your newsletter is your chance to befriend them! Give them advice about life issues. Give them your favorite recipe. Provide useful information that anyone can use. Make it fun. Make it light-hearted. Make it something they look forward to reading rather than dreading.

A newsletter can be one of the best marketing tools you use for your business. I write newsletters for dentists, vets, gift shops, cleaners, IT businesses, salons, and law offices. All of the really successful newsletters give the customers/clients a reprieve. Just as you would pick up a magazine to pass the time, a well-written and well-formatted newsletter will make your clients feel that they are getting to know you on a personal level.

One shop used to provide a monthly newsletter, but the owner felt it was too costly and we went to a quarterly publication schedule. Within a month the feedback was overwhelming. There were calls, emails and one or two letters protesting the lack of the monthly newsletter. The customers all comment when they come in how welcome they feel, how much a part of the "family" they feel when they get the newsletter.

They missed that personal touch and they weren't afraid to let us know! Within a month we were back on a monthly publication schedule. Due to popular demand...

Yes, your newsletter is a marketing tool.

Just make sure that you keep a good balance of marketing to your customers and clients with information, stories, and fun tidbits of knowledge. When surfing the internet, do you sometimes just stop and read something "frivolous" because it gives you a brief respite from the daily grind? Your customers and clients will appreciate the same thing from you. If you give them useful and handy information they will remember where it came from.

Your newsletter can be an email attachment, a PDF file, a "pick up in the store" hardcopy, or you can mail it. It is entirely your choice. Believe me, your customers want to hear a friendly word, and the more they "know you, like you, and trust you" the more they will be willing to spend their money with you.

Read your newsletter as if you are a brand new customer...have someone else read it and give you honest feedback. It might feel brutal. But let's be honest here, a little brutal feedback is easier than losing customers without knowing why. Don't have a newsletter? Consider adding one to your marketing scheme.

Kathleen Birmingham


In the future we will look more closely at each of these steps and try to determine the least expensive way to begin each step. In the meantime, I suggest you study Online Marketing. Go online and get your hands on all the information that you can find for free. Don't join anything until you have all the information and you are ready to begin. Until then if you have any questions, send me an email at: ArthurWilliams@ahmtravel.com

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