Pai Mei from Kill Bill "Gonna Fly Now" ~ Online marketing: Finding the Right Niche Market

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Welcome back to our 7 part discussion on "Starting Your Internet Business for Free". For more information see my last blog posting. Our syllabus for this course is as follows:

Step #1: You have to find a niche market and a product to sell.

Step #2: You need to buy a domain name that relates to your product and a hosting account.

Step #3: You need to create a website.

Step #4: You next need to be able to generate traffic to this website.

Step #5: You need to capture your prospects name and email address once your traffic starts to come in so that you can build a list.

Step #6: You will want to create a newsletter to use to follow-up with your prospect.

Step #7: Make sure that you respond quickly and follow-up to any questions that your prospects may have. This is also key to building rapport with your prospects.

In this lesson we will explore:

Step #1: You have to find a niche market and a product to sell.

There are many people now trying to sell online and make a nice healthy income. The only trouble with that is most of them are trying to sell the things that others have been selling for quite a while and finding it hard to attract any buyers. The best thing that they could do is to try and target a certain audience with products that they really want. This is what is commonly referred to as Niche marketing.

The concept is that instead of trying to promote everything to everybody you are in fact targeting certain products for a certain type of person. This is a far more prudent way of selling online it is the old adage of giving the customer exactly what they want. This just means that you have to set up you website to cater for that certain kind of customer.

Here are a few ways to find that niche marketing:

Find something you like to promote and stick with it:

It is far easier to promote something that you are genuinely interested in and to sell it to other people. If you are really passionate about something the exuberance will always come shining through whenever you are telling people about the product. If they can see that you genuinely believe in this product then you will have a far better chance to sell it to them than if they know you are just trying to spin them a line.

Research where the profit is a possibility:

You can utilize the internet to find something that you are passionate about and see if it is a good seller or not. It you use the Google keyword tool that you can easily access online you can easily check this. If you do manage to find something that is selling really well and you are also interested in that particular product then the signs are good that this will be a success.

Try not to be too broad in your search if you can find something that is not as widely marketed and quite specialized then the chances are that you could be one of the first few to be marketing this certain product. This can give you a lot more potential customers than if you were trying to sell something that is already over populated with sellers.

Next time we will look at Step #2: You need to buy a domain name that relates to your product and a hosting account.

Come back and join us then....

In the future we will look more closely at each of these steps and try to determine the least expensive way to begin each step. In the meantime, I suggest you study Online Marketing. Go online and get your hands on all the information that you can find for free. Don't join anything until you have all the information and you are ready to begin. Until then if you have any questions, send me an email at: ArthurWilliams@ahmtravel.com

See you next time.

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