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So what is in a domain name? A critical mistake most people make is choosing a domain name that is completely wrong for their website. This ends up costing lots of time, effort and most of all money. In these few paragraphs, I will: explain what a domain name is, show you the difference between a bad one and an effective one, what the domain name trap is and how to avoid it, and the importance of keywords when choosing a domain name.
The domain name is the part that goes after www. when you type an address in your web browser. It usually ends with.com,.net,.org but there are other endings like.biz,.info, and so on and so forth. There also endings such as.co.uk that specifies what country the domain is for. For example Amazon's domain name is Amazon.com (and Amazon.co.uk is its UK version). Your domain name is at the center of all you are trying to accomplish with Your Internet Network Marketing business. Unless you have unlimited resources, manpower, or are globally recognized brand, making sure the name you choose is SEO friendly is a must have asset.
I understand that everybody wants to have that one of a kind name that rolls off the tongue and is catchy. I mean who even heard of the word Google 15 years ago. Now it's a culture. Just like Twitter and Facebook are now cultures. People see this and think I'm going to think up an ultra hip name for my business. Only thing is they never stop to think about the keywords or phrases that need to be considered. These ultra hip names very rarely are successful and don't tell the story of the hundreds maybe even thousands of businesses that fail because they chose the wrong domain name for their business.
A domain name with your targeted keyword or key phrase in it is one of the factors that the search engines look for when they are ranking your web page. Combining this with other SEO factors makes your web page a strong candidate for a front page ranking. Having the exact match keyword in the domain name gives 100% keyword density. This means even if you are in a market with larger more established companies, your page will out rank them because the actual keyword or phrase that was typed into the search engine is in your domain name.
If you do your due diligence when searching for keywords before starting your web page, placing the actual keyword or phrase in your domain name should help you to dominate any market you choose. Build your business around a strong domain name and the sky is the limit. It's where every successful internet network marketing business should start.
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