98% of Small Business Fail because they neglect the Marketing aspect of the Industry. Asking everyone you know will make you a member of the N.F.L. (No Friends Left) but it will not pay the rent. Let's look at Internet Marketing and the cheapest way around it. Get The I.S.M
brought to you by:AHMTRAVEL.COM By Stephanie Valentine
MLM has traditionally been referred to as "word of mouth marketing" or "conversational marketing," meaning you talk to people you know, friends and family, to market your MLM product or business. These people are your warm market.
These days, though, a lot of people are looking to the internet as a new channel for marketing MLM. With the power of social media sites like Twitter, Digg, and Facebook, people are feeling the power of reaching out and touching people way outside their own circle of friends.
But as "social" as social media may appear, it's still a "cold market," and many onlineMLM newbies are finding the online marketing road rocky and the going a bit steep. The success rate seems low.
Why Don't My Online MLM Efforts Pay Off? I get multiple emails a week from people who ask me why their online MLM efforts don't seem to be producing any results. These people are out there promoting their MLM business online with article marketing, ezine advertising, pay-per-click, and any number of other methods. So why doesn't it seem to be working?
The truth of the matter is that online MLM does work. It just takes time. Like any cold marketing approach, online marketing has a longer life cycle than marketing to your warm market. You also face a higher rejection rate when you market to people who don't know you, as opposed to people who do.
Online MLM Marketing Pros and Cons Should you pursue online MLM marketing as promotion channel? Let's take a look at the pros and cons of online marketing.
Online Marketing Pros
- if you make an idiot of yourself your friends won't find out right away, if ever
- you can market online 24/7, not just when people are awake
- even an introverted hermit could use this method
- you mostly don't face rejection in person, you have lack of online traffic
- no need to dress "nice" for presentations
- it is low cost, since online marketing can be done with mostly elbow grease
- you can reach many more people than one-on-one marketing with a warm market
- online marketing can protect your privacy if you still work a day job and don't want people to know you are doing MLM
Online Marketing Cons
- the initial lack of traffic to your site or blog can be highly discouraging
- you often don't know what you're doing wrong because no one tells you (you built it, they just didn't come)
- it may take quite a long time to establish an online presence, an even longer to develop a trusted online presence
- it can much longer to get your initial signups
- you will probably have to do some pioneering marketing on your own since most MLM companies are not up to speed with effective online marketing
Online MLM: Sleep, Creep, and Leap So have I scared you off yet? I hope not. Online MLM marketing is the wave of the future for MLM marketing. The MLM industry, as yet, just hasn't caught up with the realities of how to market online. As I have often said, people who want to do online MLM need to learn from the best online marketers outside the MLM industry. Those people know how to market anything online, MLM or not.
To me, the online MLM life cycle is a lot like the life cycle of your typical bamboo plant, which is sleep, creep, and leap. The first year you plant bamboo, it just sits there and does nothing. It's sleeping. The horticulturists include a little note with the bamboo telling you that this is normal and not to panic. The same goes for online MLM. For the first 50 blog posts you write, your blog just sleeps. It sits there. Nothing happens. Sigh.
The second year in a bamboo plant's life, it creeps. You'll see a few little shoots appear inches away from the parent plant. The shoots are tiny, but at least there is some visible action! Plus, you know your bamboo plant didn't die. With an MLM blog, you'll see some creep happening, usually after your first 50 posts. People will start to drop by and comment on your posts. Traffic to your blog and website pick up. People begin requesting information and interacting with you. Yeah! You're online efforts are not dead in the water.
Finally, the third year of a bamboo plant's life is one of frenzied action: leap! Shoots start showing up everywhere (even where you don't want them), and you start thinking about damage control so that you don't end up with bamboo in the middle of your yard. After about 100 blog posts, you've developed an online voice and your own unique style. You get signups for both the product and the business. You have developed a method and process that works for you. Your business grows in leaps! You now spend more time teaching others your technique than marketing directly. Now the leverage of an MLM business really starts to show up in your commission check.
Bamboo and online MLM are similar in their sleep, creep, and leap cycles, but it doesn't often take 3 years to achieve leap in MLM. Depending on how much time you can devote to marketing your MLM business online, hitting 100 blog posts may take way less than 3 years.
Can You Wait for Online MLM Success? Now the question becomes whether you are patient enough to wait through sleep and creep, to make it all the way to leap. Are you patient enough to write, post, and promote 100 blogs before your business explodes? Are you willing to spend the time to develop your own unique online voice? Do you want to commit that much time and energy?
Some people do and some people don't. Whatever you choose, knowing the facts up front can really help. What will you choose?
Stephanie Valentine has been a successful network marketer for over a decade. She does her MLM business online and helps others do the same. For tips, tricks, rants, and raves about online MLM and small business, visit http://www.gomlmonline.com/blog and http://www.gosmallbizblog.com
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MLM Women owned businesses is starting to increase as the years and years go by. Working from home can help ease the stress of the normal office working mom. MLM Women owned businesses make it easier for a woman to stay at home with young children, take care of the everyday house hold chores, while having more time to spend with family. It is an easy way for the MLM Woman to make extra income from home while relieving the stresses of having to work for a boss. MLM Women owned businesses reminds me of how things used to be back in the 50's and 60's while putting on a modern twist.
What are the benefits of Women Owned Businesses in MLM? For starters women tend to be very good in direct sales. They just have to search for the right product and something they like and women can have a very successful business and fast. First of all, women like how easy it is to get an MLM business up and running. It can virtually be up and running within minutes and it is not as costly. Especially for those women who choose to run their business on the internet, it can give them more time to get the things they need to get done throughout the day. Those things that seem impossible to get done if you were to work a 9-5 job.
Another reason that MLM women owned businesses is a great idea is because most women like to know about every aspect of a business. Where men tend to forget the tiny details (sorry guys), women research their products and system, they try to find everything that will work for them in the most effective way. MLM women owned businesses are very driven individuals who strive for perfection and do not take no for an answer. That is perfect for this type of business. Women who have a reason why and want to do better for their family will strive to make it work and will do everything it takes for their family.
MLM women owned businesses are also very successful in the direct sales market is because this kind of business is a lot like gossip. Women love to socialize about what interests them, and if it works for one women, another women is likely to follow the MLM business path. It's a great outlet for a women who is a stay at home mom or housewife. They can work around their children's schedule and have plenty of time to socialize about their product.
If you are a women and are considering to own a MLM business online, I highly recommend it. Not necessarily for the money part, but most MLM women owned businesses can boost self esteem and give a woman a sense of confidence. It can allow for a woman to feel as if she is doing her part in helping her family financially as well as having the ability to not miss out on what is important to here family.
Hello Everyone, My name is Caryl Scalise and I live in the Tampa, FL Area. I am a mother of three and an owner of a performing arts studio for children. I am also and internet entrepreneur who love to help mentor others in the internet marketing industry.
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TraVerus Travel is changing the face of travel and network marketing, combining both to make one well oiled machine. In addition to Travel, TraVerus has also created an exclusive new line of products, this gives their agents the added ability to promote a solid amount of travel related products, which are high in demand. This combination of products and travel services provides a high income potential for their agents to have success.
The three Dimensional or (3D) compensation plan offers weekly payouts, a binary system which allows the agents to profit on the efforts of others and of course the travel agent's earning potential from booking travel. There is also whats known as a 3x9 matrix, which enables agents to capitalize on the efforts of upline agents, from whats known as spillover bonus income. So all in all, Traverus is a powerful vehicle.
There are weekly trainings on every aspect of the structure. There is a trainer to handle the travel agent education and others that teach the network marketing field methods. however, even though there is allot of training, some people are still failing. This is partially because some agents are too busy to master the skills.
The other reason is because their methods of training does not fit every type of personality. Some people are not comfortable talking to people over the phone and face to face about Traverus, simply because of fear of rejection, while others can take a bit of abuse to succeed. The method I am going to share, is for people who hate rejection and talking to strangers. I want to reach the people who would rather prospects to contact them.
This technique is the only way some of the top online network marketers will even touch a home business. The reason this methodology is so popular with the big boys, is because it allows a home business owner to profit, even if a prospect doesn't join their business. Yup, upfront commissions from a prospect that says no.
Let me explain, this method is used in conjunction with a self branding marketing system, which the owner uses as a type of marketing funnel, to attract other network marketers to them. Traverus does not teach this method. The system consist of a squeeze page which is used to capture a prospects information for follow up.
A auto responder, which is used to automatically build relationships with a prospect through email and affiliate tools, which are sold to those network marketers to teach them how to duplicate this powerful lead magnet system. These affiliate programs create a ton of upfront cash for the branded system's owner, which creates a large advertising budget and secondary income, even if their prospect never joins them.
This automated email list will keep growing and growing, because the upfront commissions from the affiliate tools will fund more and more leads to re invest into the funnel, creating an endless cycle of cash and leads. there is no limit on how huge a list can get. Just imagine one email going out to a list of 3000 people about traverus travel, do you think you might get a sale or two? "You betcha!" Simple huh?
To get a video demonstration of this system and how this method will allow you to explode your Traverus travel network and destroy your competition, go here for ==> Traverus secrets exposed.
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Anyone who expects to build an MLM empire needs to know how to conduct proper MLM training. It is true that MLM is taking over the net, and it is no wonder why, because it works. People from all over the country are losing their jobs due to the struggling economy, and they are needing a way to replace their incomes. Right now is the time to take advantage of multi level marketing strategies. The industry is exploding more than ever before.
Building your Online MLM Empire
We all need proper MLM training in order to become great trainers to others, right? With that being said, I am sure that you have already gotten a pretty good idea of what online training is all about, but we will just go over the basics to keep it fresh on your mind. We will also discuss other methods that you may have not already known that will grow your online empire even more.
1. An important part of MLM training is to send frequent e-mails. This helps people to stay informed on how your business is doing, and how much it is growing. Keeping people updated on the latest news helps them to stay interested, and like they really belong inside of the system. Let them know that they are important, and in turn, they will keep on making their best efforts.
2. Teach them the importance of inserting affiliate links on their sites, blogs, and social networking pages. This definitely brings more exposure, and in turn, inevitably brings more business. This is a great MLM training technique.
3. Send out newsletters to each of your business partners and insert certain MLM training methods inside of your newsletters. Do this once a week in addition to your regular email updates. This will keep the idea of good training fresh on their minds, and the people that they recruit will be able to recruit more people, and everything will workout for the best. Business will be good.
Building your Empire Face-to-Face
MLM training does not stop online. It continues as well when you are out face-to-face. Here, we will discuss a few of the most important training techniques that are sure to help you maintain and build your MLM empire.
1. Print out flyers advertising your business. Post them up everywhere, and leave your business phone number and email address on the flyers. Make them eye catching and upbeat. Before you know it, people from all over your local area will be wanting in on your money making secrets! This will in turn let your prospects know that this is a great marketing tool. This idea is great for the best MLM training possible!
2. If you recruit people in person, or sign people up for a certain product, stay in touch with them by having meetings at your home or local hotel. When you conduct your meetings, discuss with your business partner ways that you can improve your market. You can even hold MLM training sessions at your meetings. Talk about new marketing techniques, and how everyone can contribute to growing the business.
3. Focus your attention on your prospects, and know that you are going to get their attention by remaining confident. You are providing a great example for those that are already inside of your empire when they see the way you act, and listen to how confident you are in your business. This is a great MLM training method.
Multi level marketing is not going anywhere anytime soon. As long as there are people and a willingness to make money, MLM is here to say. But there is no use in trying to attempt MLM if you do not know how to do it effectively and successfully. With a little time and proper MLM training, you will be making the money you desire in no time! Just be patient, and you will reach your goals.
Do not forget to check out the link in the resource box below, You'll find a great free eBook that details the 7 Fatal Mistakes of a Network Marketer, so you'll know exactly what to avoid.
Tania is a Network Marketer Who Matched and Exceeded Her Weekly Salary of $1,053 as a High-School Teacher by Taking Her Business Online. "Want a Step by Step Approach to Explode your MLM Business by leveraging Your Skills with the Power of the Internet So You Can Do the Same?" Free Report Explains all: http://www.OnlineMLMTeacher.com/mistakes-of-a-network-marketer.html
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There are secret online money making methods that are proven to create wealth. They will work for ANYONE who has the desire in their heart to succeed, and is motivated to WORK for that success. These online money making strategies make building internet businesses and online opportunities very scientific.
I will break down internet success, home business success, MLM success, network marketing success, and any type of success with your own business down to a systematic game plan.
And the game plan is this. You need to be generating your own leads at first. Forget all the buying MLM leads and this sort of thing because it'll put your business on the red line fast. Generating leads can be done in numerous ways, but once you get a squeeze page up that is ready to gather leads and you are using the many free and paid ways to drive traffic to that squeeze page or site, then you've taken the first step.
Secondly, you need a database software to be able to handle, sift and sort all of these targeted people into the desired action that you want them to be taking. The best online software to get are auto responders and they cost almost next to nothing to purchase that service.
Once you've found and joined an auto responder service the next step is to create high quality messages that will be delivered directly to all of your leads on a regular basis in order to communicate and grow your relationship with them on complete autopilot. This is a crucial piece of the puzzle that a lot of marketers leave out and they end up spamming their list and ultimately decrease the value of their list.
Last and most importantly, you need to be providing your MLM leads with relevant products that will meet their needs and you need to be offering them at different phases of the relationship building process and at different price points. The reason for offering a range of products at different prices is that you want to avoid limiting your offers because most people aren't going to buy the first thing you offer them. You need to be catering for your entire list to mine the absolute gold from them using this online money making strategy.
Affiliate programs do all of this beautifully and most affiliate programs are free to join. An affiliate program is when you agree to sell someone's product and they agree to pay you a percentage of the sale upfront and the percentage is usually high. The beauty is that there are literally thousands of them available and one of the best places to go is a place called Click Bank.
Make no mistake. Most people don't make the income they could potentially be making simply because they aren't using you funded proposal. Generating leads and having buy numerous items from you at different price points truly activates multiple streams of income for your business as well as solving the problem of those not joining your business falling through the cracks.
Get paid high and moderate ticket up front commissions on a system that closes big time sales for you and pays you for the rest of time. This stuff is no joke...and as soon as you are DRIVING TRAFFIC and using internet marketing to plug into HUGE marketing resources, you will see massive changes in your business and online money making will become almost effortless.
Learn How To Stop The Senseless Pain And Suffering Of Creating A Home Business Or Network Marketing Organization Using Pointless Tactics At: Online Success Mastery
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Multilevel Marketing or MLM is one of the many opportunities that work at home moms (WAHMs) can engage in. Oftentimes, a lot of moms who engaged in this type of venture don't regret taking the chance on trying what MLM can do for them. For the reason that multilevel marketing give rewards to the members, work at home moms can now meet the expense of having a fresh, more contented and improved lifestyle.
No Sweat
Multilevel marketing offers an opportunity for work at home moms to be the bosses of their own lives. There is no waiting for the clock to strike 5 or 6 PM just to get home and do the remaining house choirs that you left before heading to the office. Actually, you won't have any reason to leave your house and go to the office day after day.
Multilevel Marketing permits its members to choose the date and time of their work. Given that you can get a thousand bucks for endorsing you MLM network through blogs or become a telemarketer of your own network, nobody is going to hinder you from doing what you want. You can do all sort of things at your own choice and at your own pace.
Stress-Freeeeee!
Deadlines no more, say goodbye to the demands of pressure-filled assignments and tasks and of course the fretful customers that you have to talk to. Being into MLM, you can work at your own speed and do business with people you personally chosen.
Work at home moms who delighted themselves in MLM experience relief from stress brought about by the demands of office work. You'll become healthier both in the physical and mental aspect. You'll feel and look happier. This in turn gives you a good aura thus improving your relationship with other people and attracts more customers.
Tiptop Time
Work at home moms engaged in MLM are not only stress-free, they also have all the time they want. They can spend their extra time with family and friends. Who wouldn't want to have this kind of set up? Of course, time management is the key.
You can simply relax and do nothing. Having enough sleep is not a just a dream anymore. You can enjoy the luxury of doing what you've always wanted, like shopping, going to spas and salon, or even travel abroad. Being unmindful of your individual well-being is a big no-no; it is a sin in which the sequela could weigh on you for a lifetime.
All In A Day's Work
There is no business ladder or workplace prejudice to be anxious about. If you carry out your task soundly, you'll be rewarded accordingly. It's that easy with multilevel marketing. You're going to earn according to how much work you've done.
As perceived, your hard work will surely pay off. As for your downlines, they would almost immediately supply you with a lode of outstanding residual income. Receiving a residual income can help you retire. You can also make us of the additional income in devoting yourself into other business venture.
At this instant, you already know the standard of living that work at home moms have with the help of Multilevel Marketing. You should ask yourself if you want to have the same lifestyle. If you want it, then you already know where to pick up you career right?
For the real secrets of growing your network marketing business online, click the links in the resource box below.
Burke Jones is a expert marketer and teacher on using Web 2.0 to create exclusive hot leads for your MLM business - and shows you exactly how to duplicate his success in a Free series of Internet MLM Training Videos.
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Multi Level Marketing in World Wide Web is a wonderful business opportunity for those who want to have either an additional source of income or to find themselves in a new career that makes it so easy to balance home life and money making. Surprisingly, being for years a female dominated business, MLM has been opening doors to the business for both women and men. Probably due to the low level of ambition and vague understanding that MLM is just as profitable as any other industry, if not more, it is only unfortunate that women in MLM have not been proportionately represented in MLM key leadership positions, still being the main money makers and driving force of the industry. In contrast to what many think, MLM is not only for nursing mothers, retired women, and housewives taking care of the needs of their families. MLM is always on the lookout for talented and ambitious business women who qualify like no one else to fill in the vital positions and take the industry to a new height.
For the women who are new to the industry MLM may sound like Chinese but this simple acronym stands for Multi Level Marketing and has the essential meaning of Network Marketing. Thus, internet MLM is a type of Network Marketing and shares 90% of the same skills and experiences that are central to any marketing success. Peculiar to this type of marketing will be basic computer skills and general understanding of internet marketing strategies.
However, for an absolute majority of women involved in MLM, the two most vital skills are already in place. These will be patience and flexibility to learn new things. Women in MLM always have an edge over men thanks to exactly these two traits. Patience and desire to learn moves mountains in this industry and is a sure way to success. Whereas men tend to expect to go from 50 USD per week to 5000 USD per week in just a few weeks, women realize and accept the fact that this 1000% growth could take up to a year. Being emotionally comfortable with such a timetable, women eventually achieve greater results.
At the same time, to ensure success there are several things that women should understand in MLM strategy and planning:
1. Internet is your ally and not an enemy. Occasionally you might have a feeling that you are lagging behind and can't keep up with the latest technology and strategies in web MLM. You will see that there are new things daily, almost hourly, appearing in the vast ocean of internet. But you most learn how to swim in this ocean and that could take some time.
2. It is always intimidating to put oneself in the spot light. And you will need to learn how to make confident presentations, even videos of yourself. After all you are your own commercial director and manager, and no business hides its key representatives from potential customers. You are you own representative and if you don't do it, no one will do it for you.
3. Use small talk for business and do not make it your business! Spend just as much time as needed and no more making small talk with your clients. Try to get to the point once it's relevant and natural.
4. Eventually, you will have to consider outsourcing for you fast growing company. After all, your company should grow. You need to predict when and what responsibilities you will need to delegate and outsource to others. If somebody can do it as well as you for cheaper hourly rate - outsource the task.
Amazingly, female led businesses are doing from 19% to 67% better than companies that are dominated by male type thinking only! Evidently, you can contribute to any MLM business, provided you show the best you know and learn what you can. Our society longs to equal representation not only in legal and social areas but in business too.. Have you ever thought whether we would have this financial crisis, had women presence been stronger at Wallstreet? I bet we would never have it!
Women in MLM so often achieve success because they do not compare their results with others' as much as men do. Women take their time and plan accordingly, aiming at personal success and at not public failure of rivals. Besides, successful women do not hesitate to ask and join together to help each other.
MLM For Women, Whoever you are - a mother of 5 children or a successful business lady that is up and well on career ladder - understand this one thing: MLM industry is open for you and you should cast away all stereotypes and confines that stand between you and your possible thriving career in MLM. Connect with us at MLM Prospecting
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Senior Partner at Genesys - The Travel Technology Consultancy
With the publication of its latest Tour Operator Technology Review, Genesys has seen several significant trends that may affect the way tour operators do business.
The travel technology consultancy has seen a growth in the number of technology suppliers providing e-commerce solutions. Paul Richer, Senior Partner, comments, "It appears that selling online has become a 'must-do' activity for every tour operator. There are no longer any excuses. Saying that your product is too complex, too tailor-made or too expensive to sell online simply won't wash with the consumer. If you cannot close the deal online there and then, you run the risk of your customer booking elsewhere."
The review highlights several technology suppliers that can get tour operators selling online at very low cost. These new entrants into the tour operator systems marketplace are using the latest development languages to construct straightforward yet reasonably comprehensive reservation systems that are specifically designed for online tour operator sales. Richer adds, "Selling online need no longer be an expensive exercise. In fact, one system supplier is offering tour operators use of its system completely free for the first 50 bookings. There has never been a better time for smaller operators to compete on a level playing field with their larger competitors who can more easily afford heavy investment in technology."
Another trend that has seen significant growth is the ability for systems to connect electronically to bed banks and other third party product suppliers to offer real-time availability and booking. Richer states, "Virtually every system supplier is offering operators the ability to sell far more than their own stock. Systems now offer seamless connectivity to bed banks, transfers, flights and other products." Richer warns, though, "There is a danger that with universal connectivity to relatively few bed banks, tour operators will all end-up selling the same stock, so commoditising the industry. It is very important for operators to maintain their own unique identity and remain competitive by continuing to negotiate contracts directly with the hotels which they sell most. They should only use third parties to supplement their own stock, so widening the range of product on-sale but maintaining a unique core."
For the first time, the Genesys' review includes mobile solution providers, although there are just three out of the sixty suppliers in the review. Says Paul Richer, "There is tremendous hype surrounding m-commerce - selling via mobile - yet right now there is only a trivial amount of sales being made via this channel. Whilst the mobile juggernaut is now gathering steam for location based services such as navigation and mapping, locating tourist attractions and finding a local restaurant, the jury is still out on whether mobile will be a mass-market sales channel for holidays and other leisure travel products. A holiday is a big ticket item for most consumers and they may well prefer the comfort of viewing hotels and destinations on a larger screen."
Asked to consider whether mobile can simply be ignored by tour operators for now, Richer responds, "Whilst there may only be a small payback to investment in mobile technology, I think it is vitally important for operators to view their own Web sites on mobile devices to make sure that they are still readable. Many consumers are now using small screened devices such as net-books and Apple's newly launched iPad. They are also surfing the web on their even smaller screened mobiles. You need to make sure your web site is still readable on these devices even if you do not specifically invest in mobile technology."
The Genesys 2010/2011 Tour Operator Technology Review can be bought directly from Genesys at http://www.genesys.net/publications.htm . It costs GBP69.50 plus shipping. It provides details of 60 tour operator technology suppliers across 170 pages.
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MLM (Multi-Level Marketing) is based on the concept of distributing the process of selling onto independent businesspersons. Honest MLMs give everyone (and anyone) the opportunity to start and grow their own business. Consider that the MLM concept can be applied to selling every good and/or service, and that every person is a potential future representative. One can say that everything has the potential to become a MLM opportunity.
Think about where you work. Isn't it true that the boss (or company) is raking in the big bucks out of the money YOU are making for the company? Maybe you aren't in sales. You still contribute something of value to the company. If you didn't, they wouldn't pay you! Your paycheck is a reflection of that value. Whether you work in sales, for a nonprofit, or in the service industry, somebody somewhere is making money and you are contributing to that effort. If they weren't making money, the company would collapse.
There are many good examples of traditional businesses that function very much like a MLM. Examples include the Insurance business, the Yellow pages guys, your local Auto Dealers, etc. Look at a sales force. The salesman makes a commission of 12%. That's all he makes unless he makes his quota or sale goals and then he may get a bonus. The sales managers for these companies may have 10 salespeople to train, keep track of, and motivate. As reward for this extra work, he makes 3% of everything that each salesman makes plus commissions and bonuses for his own effort. He may make an additional bonus for all of his salesmen making their sale goals. And the owner of the company makes money on everyone!
Gee, that would mean Honest MLM is everywhere we just do not see it like a MLM company.
An Honest MLM versus a Pyramid Scheme?
Pyramid schemes are illegal scams involve a large number of people at the bottom of the pyramid, all of them paying money to a few people at the top. Each new participant pays for the chance to advance to the top and profit from cash paid by others who join down the line. You receive no products or services for your participation. Pyramids resemble a legal honest MLM in structure, but there is an important difference. Pyramid schemes seek to make money from you, while multi-level marketing seeks to make money with you by offering top quality products and/or services. Pyramid schemes are much like chain letters; they require mathematical gymnastics that cannot possibly work. Pyramids always collapse in the end, and only a very few (usually the con artists themselves) make any money on them at all.
Many people associate the MLM technique with pyramidal schemes. An MLM does not work this way. You must do work to earn money-it is as simple as that. The main objective of an MLM is to enlarge the area of distribution for different goods by involving as many people as possible, either as customers or as possible representatives. Each company representative earns their money through honest work. They may receive commissions for selling and may also receive a bonus for offering the business opportunity to others.
Anyone who works a conventional job is in a pyramid scheme. Every company, army, and government in the world is built on the pyramid concept. However, with multilevel marketing, you aren't held back by the people above you like you are in a conventional job.
With an MLM, you can build your business as large and as profitable as you want and you do not need to be at the top. In fact, with many MLMs, you can surpass the earnings of the person that introduced you to the business.
How Can You Tell if an MLM is a Good and Honest Company?
MLM opportunities are all around us, but only a few of them are turned into profitable businesses. Be sure to make the most out of every honest MLM opportunity.
The Direct Selling Education Foundation suggests that, before you sign up with a company, you ask yourself these three questions:
1) How much am I required to pay to become a distributor? An honest MLM company will generally charge a small start- up fee. Pyramid schemes make most of their money from signing up new distributors, so their start-up charges are often very high. These start-up fees may be called many things and you may be told they are required or are recommended purchases for training, computer services and product inventory.
2) Will the company buy back unsold inventory? Honest companies will usually buy back any products that you fail to sell. Bogus companies will stick you with the inventory.
3) Are the company's products sold to customers? Pyramid schemes gain nothing by actually selling a product and often don't sell anything at all. They focus only on gaining new investors. Be wary if you must start by buying a large amount of product. Also, take a good look at the product itself. Multi-level marketing depends on quality products that are well-priced; pyramid schemes do not.
As with any other investment, before you commit ask questions about the company, its leadership, its ethics and its earnings. Take your time and investigate any information you're given. Talk to other people who have joined and research the company. Don't act hastily!
Ethics of the MLM
Many people question the ethics of MLM. They claim that the people on the top get all the benefit from the people working below them, while the people below don't get much if anything at all. Nothing could be further from the truth! The main income for an honest MLM comes from selling goods or services. With an honest MLM, you can easily make more than the person that brought you into the company if you put the effort into it. He gets a little bit from your sales, but you get the lion's share. Work equals money!
An honest MLM also focuses both on sales and on recruiting people (increasing the distribution system) to earn you more money. When a MLM representative contacts a person, he views that person as a potential customer and as a potential future representative. A representative will give you the opportunity to purchase his merchandise (which you were going to buy anyway) and to become a representative yourself, giving you the chance to earn money, grow your own business, become part of the company and share in the profits!
The recruited person benefits since he is now part of the company and is also the owner of his own business. Some benefits of joining the honest MLM can include products at a reduced cost and the opportunity to build their own business by selling and recruiting themselves. However, recruiting alone is not enough. You must recruit, motivate, train and supply the persons you recruited to get your share of their sales profit.
I Don't Know How to Sell or Recruit!
If you do not know how, don't panic! There are many honest MLM guides online. All the tips, tricks and the knowledge you need to start and grow a MLM company are available. The good news is that a lot of these are free.
Expand your business over the Internet. It is easier and cheaper. People are much more comfortable buying things from perfect strangers over the Internet, rather than buying them from total stranger at their doorstep. Save time and avoid stress by doing all your managerial tasks from your computer. Recruiting can also be performed online. As can selling.
The Future of Multi-Level Marketing
The home-based business boom, also know as MLM or Network Marketing, isn't really booming at all. Now it's true that in the last decade the number of MLM companies popping up all over the United States have grown by over 500%. Yet, the number of distributors has only grown by 15%! So, yes there is a "MLM Boom", but it's the number of companies that have boomed, not the number of distributors.
What does that mean? It means that there are too many companies competing for the same distributor base, plain and simple. Ever seen a small town "boom" really quickly only to go "bust" in a few years? You know the type I'm talking about. You drive through the town and see closed businesses and shopping malls all through the town and you ask yourself "what happened here?" Now, I'm not saying that the MLM industry is ever going to "bust".
Quite the contrary, the MLM industry will continue to grow with or without you-it's that strong of a business model. But, it's not 1977 anymore where Amway, Shaklee and Herbalife are not the only games in town. Instead, there are literally thousands of "good" MLM programs to choose from. To grow a profitable MLM company needs work and dedication, but once you have it rolling, you will enjoy the benefits. Grab a MLM opportunity and make your first step towards your honest MLM Empire.
Copyright (c) 2007 Robin Rushlo
"Dr. Robin", the well known MLM Radio personality is and has built his "honorary" doctorate in the Network Marketing world and has had experience in numerous other network marketing companies. He is a nationally recognized expert in the network marketing business.Dr. Robin is the current host of his radio show, "Networking with the Blindguy" with up to 3.8 million listeners daily. http://drblindguy.com
This type of personal coaching is about being and doing your best-about time and goal management-about peak performance-about achieving higher levels of business or professional success.
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The purpose of this guide is to provide a step-by-step procedure for starting, operating and optimizing a MLM based business, and to do this without making serous mistakes along the way. There are volumes of books on this subject, so this guide will not attempt to "rehash" the "rose colored" views of these authors. Instead, this guide will show you a "lean, mean, cut-to-the-bone" quick and easy way to succeed in your business based upon the MLM MACHINE program. Also, you will be shown tips to use, tricks to be aware of, and traps to avoid.
Why Most People Fail In MLM
MLM is an explosive growth opportunity and it is here to stay. Like it or not! Let's review some MLM facts.
There appears to be thousands of MLM companies. Some of these MLM companies are well established multi million dollar companies, while most of them are not. Many people have become wealthy in MLM, but some of the would be MLM'ers never make it! Therefore, before we go blindly into MLM, let's analyze why some of the would-be MLM'ers don't survive. Let's bread down the problem in three categories.
1. MLM'er can't EFFECTIVELY recruit new members. 2. MLM'er can't keep his program going. It runs out of gas and dies a natural death. 3. MLM Company has serious problems. I believe that sums it up. Either the MLM'er can't get his program started, can't keep it going, or the MLM company itself goes "belly up."
Why New MLM'er Can't Effectively Recruit New Members?
1. The MLM Paradox According to Webster, the word "paradox" means, "something with seemingly contradictory qualities or phases." In MLM, there is a paradox that causes major confusion that must be understood and dealt with. Here is the problem. MLM companies by law cannot aggressively "push" the MLM opportunity as the main reason for joining their program. They must emphasize their products and services and explain the MLM opportunity as only a nice extra benefit. If they don't, all kinds of local, state and federal government officials will attack them. Therefore, they must be extremely careful about what their literature, advertising and promotional material states, what they say in meetings, etc. That is why we normally don't mention the MLM company name when we use examples in these reports. We do this just to avoid this kind of problem.
All MLM'ers are aware of the MLM "paradox" problem. Look, everyone knows, including the MLM companies and all the distributors, that the real reason that most people get involved with MLM is for the opportunity! Yet, the MLM literature and the MLM distributor cannot tell you this directly without crossing over the fine line of being illegal. In other words, it is illegal to promote a MLM company if the sole purpose is to earn profits by signing up new distributors with no regard to the usefulness of the product or service.
Where does this leave the new MLM distributor? Well, no one is officially allowed to tell him how to go out and aggressively recruit new members! Instead, he is always taught how to "promote" the product and then "as an after thought" explain the opportunity! All up standing MLM companies will follow this procedure.
TIP: Keep your lead generating methods separate from your MLM promotions. In other words, it is perfectly legal to promote an opportunity any way you want to as long as you don't tie this directly with a MLM company.
That means that you can write your own advertisements, etc. and generate all kinds of leads. But when it comes time to discuss a particular MLM company, then us the official MLM literature, guidelines, etc. when presenting that particular company, products, and opportunities. In that way, you are making a clear distinction between "lead generating" and promoting a particular "MLM company opportunity."
2. MLM Concepts Are Way Too Complicated
The way most people are first exposed to their first MLM opportunity, they are over powered by the complexity and newness of MLM concepts and terms. They are confused with all those new terms such as "Network, Downline, Upline, Organization, Levels, etc." Then there is the specific MLM plan that is being presented that is always anything but simple. There is too much to absorb quickly. Then there is much suspicion. Is this a pyramid scheme? Is it legal? They have probably never heard of the MLM company that adds to the problem. They find it hard to believe that they can really make the kind of money being discussed. They probably suspect the MLM distributor. And on and on. Right? So what happens? In most cases, nothing! They simply don't sign up.
3. Potential MLM Member Can't Decide Which MLM Company To Join
Put yourself in his shoes. If he has been investigating MLM companies, he is sure to be confused with all those offers and different companies. If he can't decide, he just doesn't sign up with any MLM company! Does He?
TIP: There are literally thousands and thousands of MLM distributors who will jump at the chance to tell you which companies you should get into and promote. If you want more "advice" there are many books written by the "experts." Understand one thing, every book and magazine article that you read and everyone that you talk to will almost assuredly have a "vested interest." In other words, they are either openly or subtlety trying to get you to sign up in their program. They will be quick to explain that there are "golden rules" and guidelines to follow. Some will tell you to stay away from "grown floor" opportunities since they are too risky. Others, will explain that this is where the big money is. Some will explain why matrix MLM programs are better than others - and visa versa. Some will adamantly advise you to be active in only one MLM company - "be loyal" is their motto. Others, try to sign you up in multiple companies. Still others have put together "Downline Building Teams," and will invite you to join them. They do all the work (You simply send to them money). With all this "good" advise, what is correct?
I have noticed one thing about all these "good" advice sources. They never seem to ask me what my goals are.
What is it that I want? How in the world can someone give another person advice before he understands that the objectives are? What is it that you really want? When? How much can you afford to spend? How much risk are you willing to take? What MLM programs and products do you like? Before we even think about selecting a MLM company, let's review the real world about MLM companies and opportunities.
Most new MLM companies never make it through their 2nd year. This is because they are not properly financed, don't really have a good offering, or the federal (Fed's ) government shuts them down! The reason that the Fed's shut down some of these companies is that there is a lot of unscrupulous people in MLM, mail order and in fact, all kinds of business.
MLM is no different from other companies that frankly have about the same survival length. New companies in any business, MLM or not, have a tough time getting through the first few years. The people that promote MLM companies never seem to get around to explaining the real facts to you. But you need to understand the dark side as well as the "rose colored glasses view." Sound scary? Well, it you were to invest $5,000 to $25,000 like some MLM companies would like you to do, yes it would be scary. The correct word is probably "foolish."
Now let's take these facts and see if there is really a low risk, high potential waiting for you.
So, back to the question, "How do You Select the Right MLM Company?" This is like asking, "What Stock should I buy?" Brokers, advisement firms, and the like will be quick to make their advice. Wouldn't they? And why not - they all earn a fat commission or other fees. do you think any of them really cares about you? And if they really believed in their own "advice", why don't they mortgage their homes and buy in themselves? The fact is,
"No one knows!" And that is true with MLM companies and buying stocks! A standard solution does exit however: diversify! Spread your investment around! Why put all your eggs into one basket?
1. Select your MLM programs from the "Highly Recommended" listing from reliable sources
2. Get into MLM companies that you have total confidence in. There is nothing quite as frustrating as trying to promote a product or a company that you don't really believe in. Stick with the winners with a few years of success behind them!
3. Make sure that the MLM company(s) that you select have inexpensive literature that you can send by mail in a cost effective manner. This just makes good mailorder sense!
TRAP: Don't be a "MLM junkie" without a plan. Human nature is to entice you into many different exciting " ground floor" MLM opportunities. These can be fine, but you will lose your shirt if you don't have a coherent plan that makes sense. work this program and its offering to the fullest before you take off in other directions.
Here are a few problems some new MLMers have:
1. No Upline Support Once a person joins a new MLM program, he is vulnerable and needs a lot of help from something or someone. In many cases, his upline is not actively helping him for whatever reason. This happens a lot when the upline person is simply sponsoring as many people as he can with no regard to what happens to them after they get sponsored. In most standard MLM programs, it is important that the new person gets immediate assistance from a local person, meetings or what have you. Otherwise his chances for survival are slim to none.
2. New MLM'er Can't Sell
This is probably the major reason most people don't make it MLM. By using standard MLM techniques, you have "just got to" sell and learn how to speak at opportunity meetings and the like.
3. MLM'er Cannot Generate Good Leads Next to the selling problem, this has to be the next biggest reason most people fail in MLM. Let me paint you a picture of what normally happens. The new person has just signed up in an exciting MLM program. He is taught by the manuals, meetings and so forth, how he should "share" his product with his friends, neighbors and relatives. Normally, he is not comfortable with this, and if he is typical, he will have many sleepless, tossing and turning nights! He just doesn't want to "impose" on his friends! He would feel a lot more comfortable just presenting his opportunity to strangers. But to whom? Unless his upline sponsor can get to him immediately, this guy is sure to be a fatality!
4. There Is No True Duplicative System
If the MLM company must be promoted through expensive methods, this is not feasible. Also, if you must learn how to sell, or to speak and conduct an opportunity meeting - friend, this is just not duplicative. It just isn't! Only a few people can do this. Here again, is a very important reason a lot of would be MLM'ers die on the vine.
TRICK: Follow up with your first level of people. You can do this by letter or phone. If you have signed up someone that is not active, replace him with someone new, but keep all your first level people active.
5. MLM'er Sells By Mail Using Standard MLM Techniques
Traditional way to promote MLM is to sit down fact to face, spend all spare time to call around and travel around to get prospects. A lot of people already have full time job, it is hard to find extra time to travel and make phone calls. MLM'er Can't Keep His Program Going Strong
6. MLM'er Not "Sure" About His MLM Company Or Service
Often a person will "sign up" in a MLM program in a "fit of excitement." After the dust clears, he comes down to earth and reality slowly sets in. He then starts having doubts about the company, the product or service and his own ability to promote it. If he has enrolled in a program that is not well established, he may have some well founded fears. If the company is not at least two years old, things can get very shaky very quickly.
The slightest amount of financial problems or bad press can crater this company over night. Therefore, it is of utmost importance for the new MLM'er to align himself with a solid company with unquestionable products and services!
TIP: Pick an established, financially sound MLM company that is at least two years old with unquestionable products or services. That way, you can feel good about the company and products that you are promoting. There is nothing quite like being able to "tell the complete truth" to your prospective customers.
TRICK: Don't select a MLM just because you are "in love" with the product. Put your emphasis on the business, the money making potential.
7. New MLM'er Doesn't Stick With It Long Enough
TIP: Starting any company takes time, and this is true with MLM as well. By the time you study the program, write and receive literature: study this and sign up; get the literature; etc. - it takes time! And then you have to generate your leads and so on. Also, there is a lead time before you get your first check. And then your organization has to take time to grow. And on and on. The point is, it will take several months before you can expect much of anything to start to happen. You should set in your mind that you are going to stick with this for at least one year! That just makes good business sense.
TRICK: Use some other promotions to earn money during the interim time. That way, you are earning extra profits and generating a lot of surplus leads to help your downline.
TRAP: Don't spend all your initial promotional money on one thing and all at once. Do a little testing. Spread it out and find out what works best for you. If you "blow it" all in one big shot, and it doesn't work, then what?
MLM COMPANY IN SERIOUS TROUBLE
Your MLM Company Gets into Serious Trouble
Here is something that can happen, so you had better be prepared for it. As I have mentioned before, there are some excellent MLM companies, and some not so good. But any company can get into serious trouble, and a lot of MLM companies certainly do. they can get into financial problems, or get bad "press," management problems, etc. Anything can happen, and if you are one of the unlucky ones to be promoting this company, you could quickly become another MLM fatality. Particularly if you are promoting only this one MLM company.
TIP: Diversify. Look, we both know that MLM offers many wonderful opportunities. We also know that this is a volatile industry. That doesn't mean we should not participate. If you had to invest several thousand dollars in one MLM company, then I would be worried. But that is not the case here. You can partake in several MLM companies for less than $200 a month, and still enjoy the benefits. Can't you? Let's face it. Although the companies that are listed "Highly Recommended" in the our site are excellent, solid companies, they may not be perfect. In fact, some may go "belly up." But not all at once! Worst case, you will be in a MLM company at least a few months or years before they get into trouble. Now tell me you won't have made a profit even with that company!
TRICK: Sponsor your first level quickly. That way, your income will more than cover your costs. With the Internet's help, this can be done with just a little extra effort. Then show your first level how to do the same. That way, you earn profits quickly and stay ahead of the game.
TRAP: Don't be a MLM "junkie" without a plan. diversifying with a good coherent plan is one thing, but just buying into a lot of MLM companies is a "no-no." But yet, did you know that there are many people that buy into dozens of MLM programs without promoting any of them?
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TIP: When you can afford it, buy into more MLM programs. Re-invest some of your profits and round out your MLM companies to at least three. Start promoting MLM programs so you can recruit members into your new MLM programs. When you do this, you will generate surplus leads for your original MLM programs. At this point, you can either feed these leads to your existing downline, or start to build a second organization.
TRICK: Consider forming a co-op advertising group made up of your downline. You can advertise locally or nationally. You simply put the advertising package together, and your downline pays you so much for a block of this advertising. That way, they get tons of leads, and your downline builds automatically.
TRAP: Don't forget the method that you used to succeed. After you become successful, you will want to work closer with the individual MLM companies that you are promoting. All these companies have "grand" ways that they want you to use and teach. Beware! Stick to the system that worked for you.
With Internet's help, you can do a lot of research before you jump to any network marketing company. Plus, you can use Internet to recruit new prospects at low cost with search engine's help.
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