Does MLM mean Mom Send Money? Do You Want To Fire Your Boss? Looking For More Freedom In Your Life. Always wondered about starting your own business? Do your friends run when they see you coming rather than hear your sales pitch? Realize that you can't run a business selling products to just the people that you know? What do you do?
Hello I am Arthur Williams Recruiter and Training Consultant. After 20 years of Marketing for Fortune 500 companies, I now sell products, and recruit, and train others to do the same. For more information about I and my team do, watch the 3 min video on our business.
In Part 1 we discussed the need for Massive Targeted Traffic. Now let's look at what we are targeting. Let's assume that you don't have a business or that you are looking to increase your income by adding another Income Stream.
How do you pick a business?
In a recent episode of Oprah, Suze Orman said, "You Need To Have Your Own Stimulus Package." How do you pick one. Soul Searching with a little Marketing Research. You need to pick an industry that you love or are passionate about. You need to have goals, and a reason to build a business. We're not talking about a get rich quick scheme. I'm talking about building and growing an Online Business.
So you have your reasons for building a business, and the reasons are what drive you. The reasons you build the business will make you leave your comfort zone and do what is necessary to become successful in your chosen field. Once we have that in mind, or posted in our office, we can focus on the "Market" that we want to compete in. Notice that I didn't say join your friends MLM. Not unless it is something you are passionate about and you have researched the market place. If the marketplace is negatively impacted by today's economy, are you simply buying into what could turn out to be future losses?
Only after becoming passionate about your business, and ensuring that the marketplace is a Live Vibrant one, should you then begin product selection. Again, in product selection you need to select a product or products that pertain to your interests, your market place, and the customers within that market place. This is where your subject knowledge and research comes into play. This is called discovering your "Niche" . Once that niche is discovered you can focus on marketing and networking to that segment of the Internet.
Having said that, what if you've already picked a MLM that you want to market. Then you've already selected your passion and your niche. You just need to market to that niche.
Next, Niche Marketing
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